Tag Archives: color psychology

Color’s Power and Potential

What makes color have an impact in cinema?

How it’s used.

Why it’s used.

What subtextual value the filmmaker assigns to a given color.

What specific color palette is used.

Filmmaker’s¬†Color Tools

In cinema, color comes in two forms Рlight and production design (which includes costumes, hair, make-up, props, and set design); top-of-their game filmmakers utilize both to fit the characters and the themes of their stories.

There’s a fascinating and informative book called “If It’s Purple, Someone’s Going To Die” by Patti Bellantoni. She dissects how color is employed in a film’s production design to elevate, spotlight, or suggest various themes, emotions, and foreshadowing.

The Vimeo video below will give you an idea of how certain directors have implemented some form of color theory in their work.

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